Verena Berger

Verena Berger
ZHAW
School of Life Sciences and Facility Management
Institute of Natural Resource Sciences
Grüentalstrasse 14
8820 Wädenswil
Personal profile
Position at the ZHAW
Research Associate
Expertise and research interests
Research Associate at Research Group Sustainability Communication and Environmental Education
www.zhaw.ch/de/lsfm/institute-zentren/iunr/nachhaltigkeits-transformation/nachhaltigkeitskommunikation-umweltbildung/
Research areas:
- Consumer Behavior & Behavioral Change
- Sustainability Marketing
- "Economy for the Common Good" (e.g. Reporting & Consulting)
- Sustainable Consumption
- Market Research
Educational background
Since 2014: external PhD candidate, TU Berlin, Institute of Vocational Education and Work Studies, Economic Education and Sustainable Consumption
02/2008 - 08/2010: Master of Science ZFH Business Administration with a Major in Marketing
ZHAW Zurich University of Applied Sciences
09/2003 - 08/2007 Bachelor of Science in Business Administration (International Business and Management Studies), Fontys International University of Applied Sciences, Venlo (NL)
Membership of networks
Projects
- Gamification - Ein wirkungsvoller Ansatz zur Reduktion der Klimabelastung? / Project leader / Project ongoing
- Campus Challenge Sustainability Exchange / Project co-leader / Project ongoing
- Energie- und klimabewusste Ernährung in städtischen Verpflegungsbetrieben / Project leader / Project ongoing
- ESSENZ - Essensentscheidungen für die Zukunft / Project leader / Project ongoing
- Entwicklung web-basierter Massnahmen zur Unterstützung des Verhaltensänderungsprozesses im Kontext nachhaltiger Konsum / Project leader / Project completed
- Behavioral Design for Sustainable Development / Project leader / Project completed
- Bedeutung und Stellenwert der OECD-Leitsätze für multinationale Unternehmen in der Schweiz / Team member / Project completed
- The Relevance and Significance of the OECD Guidelines for Multinational Enterprises in Switzerland / Team member / Project completed
- Digitale Suffizienz / Team member / Project completed
- Umwelttypen / Team member / Project completed
- Eat smarter / Project leader / Project completed
- Food for Future / Project leader / Project completed
- Sustainability Reporting as a means of stakeholder oriented communication / Team member / Project completed
- Fairpoints / Project leader / Project completed
- Swiss Corporate Sustainability Survey 2012 / Project leader / Project completed
- Swiss prosperity between past and future / Team member / Project completed
Publications
-
Berger, Verena,
2019.
Social norm-based gamification to promote eco-friendly food choice .
Journal of Consumer Marketing.
36(5),
pp. 666-676.
Available from : https://doi.org/10.1108/JCM-01-2018-2547
-
Brand, Fridolin S. ; Berger, Verena; Hetze, Katharina; Schmidt, Jörg ; Weber, Marie-Christin ; Winistörfer, Herbert ; Daub, Claus-Heinrich,
2018.
Sustainability Management Forum.
26(1-4),
pp. 35-46.
Available from : https://doi.org/10.1007/s00550-018-0474-y
-
Berger, Verena; Schrader, Ulf,
2016.
Fostering sustainable nutrition behavior through gamification .
Sustainability.
8(1).
Available from : https://doi.org/10.3390/su8010067
-
Müller, Claudia ; Berger, Verena,
2018.
Der Menü-Nachhaltigkeits-Index : Bewertungsgrundlage und Kommunikationsansätze
.
In:
Teitscheid, Petra; Langen, Nina; Speck, Melanie; Rohn, Holger, eds. ,
Nachhaltig außer Haus essen : von der Idee bis auf den Teller.
München:
oekom Verlag.
pp. 226-241.
Available from : https://doi.org/10.21256/zhaw-3409
-
Bättig-Frey, Petra ; Berger, Verena; Skelton, Rahel ,
2020.
Zombie attack! : using scientainment to teach about sustainable food [ paper ].
In:
WSF 2020 : Program and Abstract Book.
The 8th World Sustainability Forum, Virtual, 15-17 September 2020.
Basel:
MDPI.
Available from : https://wsf-8.sciforum.net/conferences_files/262/customs/1d7103f128163ff89a2737ddf22bb7ce.pdf
-
Berger, Verena; Müller, Steffen ; Seiler, Roger ,
2019.
Should manufacturers use food labels? : the case of chocolate [ paper ].
In:
EMAC 48th Annual Conference, Hamburg, May 27-28, 2019.
Hamburg:
European Marketing Academy.
Available from : https://www.dropbox.com/sh/fcijar0b8mawxrp/AAB2pDUpluF_YVcdEYMYg1Pea/216_Berger_M%C3%BCller_Seiler_1206054024.pdf?dl=0
-
Hetze, Katharina; Brand, Fridolin Simon ; Berger, Verena; Winistörfer, Herbert ; Daub, Claus-Heinrich,
2016.
Overcoming current challenges in sustainability reporting : insights from a Swiss study [ paper ].
In:
Schaltegger, Stefan, ed. ,
20th EMAN conference : two decades of corporate environmental and sustainability accounting – what has been achieved? : proceedings.
20th Conference of the Environmental and Sustainability Management Accounting Network (EMAN), Lüneburg, 22-23 September 2016.
Lüneburg:
Centre for Sustainability Management.
-
Berger, Verena; Schrader, Ulf,
2015.
In:
The 5th World Sustainability Forum, Basel, Switzerland, 7-9 September 2015.
-
Hetze, Katharina; Berger, Verena; Brand, Fridolin Simon ; Daub, Claus-Heinrich; Winistörfer, Herbert ,
2015.
In:
CSR Communication Conference 2015 : Conference proceedings.
3rd International CSR Communication Conference, Ljubljana, Slovenia, 17-19 September 2015.
Ljubljana:
Faculty of Social Science, University of Ljubljana.
pp. 78-81.
Available from : http://csr-com.org/img/upload/proceedings_za_objavo.pdf
-
Berger, Verena; Miesler, Linda ; Hari, Jürg J.,
2014.
In:
Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.
-
Berger, Verena; Hari, Jürg J.,
2012.
Consumers and eco-labelling : a repertory grid study [ paper ].
In:
Proceedings of the Academy of Marketing Conference 2012.
Marketing : catching the technology wave, Southampton, United Kingdom, 2-5 July 2012.
New York:
Academy of Marketing Science.
-
Berger, Verena; Müller, Claudia ,
2020.
Wie nachhaltig ist mein Menü? .
fmpro service.
2020(1),
pp. 10-11.
Available from : https://doi.org/10.21256/zhaw-19980
-
Berger, Verena; Borst, Andrea; Müller, Urs ,
2020.
IUNR Magazin.
2020(01),
pp. 30-31.
Available from : https://doi.org/10.21256/zhaw-20890
-
Winistörfer, Herbert ; Daub, Claus-Heinrich; Thakur, Seta; Berger, Verena; Weber, Marie-Christin ,
2018.
Bern:
Staatssekretariat für Wirtschaft.
Available from : https://doi.org/10.21256/zhaw-3724
-
Winistörfer, Herbert ; Daub, Claus-Heinrich; Thakur, Seta; Berger, Verena; Weber, Marie-Christin ,
2018.
Bedeutung und Stellenwert der OECD-Leitsätze für multinationale Unternehmen in der Schweiz .
Bern:
Staatssekretariat für Wirtschaft.
Available from : https://doi.org/10.21256/zhaw-2684
-
Berger, Verena; Müller, Claudia ,
2017.
Impact.
2017(39),
pp. 50-52.
-
Berger, Verena; Hetze, Katharina; Hansjörg, Ruf; Leisinger, Matthias,
2015.
The Reporting Times.
2015(6),
pp. 15.
Available from : http://reporting-times.com/app/themes/TheReportingTimes/images/ausgaben/TheReportingTimes06.pdf
-
Gürtler, Stefan; Berger, Verena,
2014.
B2B-Marketing : Herausforderung Nachhaltigkeit .
Marketing & Kommunikation.
2014(1),
pp. 90.
-
Berger, Verena,
2013.
Wie Schweizer Unternehmen mit Nachhaltigkeit umgehen .
KMU Magazin.
2013(5),
pp. 22-26.
Available from : https://www.kmu-magazin.ch/strategie-management/wie-schweizer-unternehmen-mit-nachhaltigkeit-umgehen
-
Berger, Verena; Winistörfer, Herbert ; Weissert, Susanne; Heim, Edgar ; Schüz, Mathias ,
2012.
Swiss Corporate Sustainability Survey 2012 : Nachhaltigkeit in Schweizer Unternehmen .
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from : https://doi.org/10.21256/zhaw-966
-
Müller, Guido; Berger, Verena,
2011.
Nachhaltigkeit : Sustainability Marketing 2.0 .
Handelszeitung.
-
Berger, Verena,
2011.
Innovationen und Nachhaltigkeits-Marketing : ein Lehrgang für nachhaltigen Marketingerfolg .
EcoLife.
2011(3),
pp. 32.
-
Berger, Verena,
2011.
CAS für nachhaltigen Marketing-Erfolg .
Impact.
2011(3),
pp. 36.
Available from : https://doi.org/10.21256/zhaw-3295
-
Hannich, Frank ; Berger, Verena;
2011.
Schweizer Wohlstand zwischen Vergangenheit und Zukunft .
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from : https://doi.org/10.21256/zhaw-968
-
Berger, Verena; Ledergerber, Armin,
2011.
Social Media : die 5 Erfolgsfaktoren .
Marketingtrends: Jahrbuch CRM Schweiz.
2011,
pp. 14-15.
-
Rüeger, Brian ; Berger, Verena,
2009.
Swiss CRM 2009 : Management von Daten oder von Emotionen
.
In:
Marketing- und Beziehungsmanagement.
St.Gallen:
Kömedia.
Marketingtrends ; 09.
-
Müller, Claudia ; Berger, Verena; Schmutz, Christa; Baumer, Beatrice ,
2018.
In:
55. Wissenschaftlicher Kongress der Deutschen Gesellschaft für Ernährung, Stuttgart, Deutschland, 7.-9. März 2018.
Bonn:
Deutsche Gesellschaft für Ernährung.
-
Berger, Verena; Müller, Claudia ; Bearth, Angela,
2018.
In:
Abstractband zum 55. Wissenschaftlichen Kongress.
55. Wissenschaftlicher Kongress der Deutschen Gesellschaft für Ernährung, Stuttgart, Deutschland, 7.-9. März 2018.
Bonn:
Deutsche Gesellschaft für Ernährung.
Proceedings of the German Nutrition Society ; 24.
-
Berger, Verena,
2017.
Die Verwendung von sozialen Normen in Gamification zur Förderung einer nachhaltigen Ernährung .
In:
3. SML Research Colloquium, Winterthur, 24. Februar 2017.
-
Daub, Claus-Heinrich; Brand, Fridolin S. ; Berger, Verena; Hetze, Katharina; Winistörfer, Herbert ,
2015.
In:
5th world sustainability forum : program and abstract book.
The 5th World Sustainability Forum, Basel, Switzerland, 7-9 September 2015.
Available from : http://sciforum.net/bundles/sciforumversion2/images/conference/wsf-5/WSF5%20Abstract%20Book.pdf