Verena Berger

Verena Berger

Verena Berger
ZHAW School of Life Sciences and Facility Management
Grüental
8820 Wädenswil

+41 (0) 58 934 50 31
verena.berger@zhaw.ch

Personal profile

Position at the ZHAW

Research Associate

www.zhaw.ch/iunr

Expertise and research interests

Research Associate at Research Group Sustainability Communication
www.zhaw.ch/de/lsfm/institute-zentren/iunr/bildung-und-kommunikation/nachhaltigkeitskommunikation/

Research areas:
Consumer Behavior & Behavioral Change
Sustainability Marketing
Sustainable Consumption
Market Research

Studys and Projects:
e.g.:
- Food for future
- Digital Sufficiency
- Sustainable Nutrition
- Sustainability Reporting as a means of stakeholder oriented communication: solutions for the implementation of the GRI G4 guidelines by Swiss companies
- Swiss Corporate Sustainability Survey 2012

Educational background

Since 2014: external PhD candidate, TU Berlin, Institute of Vocational Education and Work Studies, Economic Education and Sustainable Consumption


02/2008 - 08/2010: Master of Science ZFH Business Administration with a Major in Marketing
ZHAW Zurich University of Applied Sciences

09/2003 - 08/2007 Bachelor of Science in Business Administration (International Business and Management Studies), Fontys International University of Applied Sciences, Venlo (NL)

Membership of networks

Projects

Project team leader

Project team member

Publications

Berger, Verena; ;

2017.

Die Wahrheit auf dem Teller

.

Impact.

(39/17),

S. 50-52.

Berger, Verena; ; Weissert, Susanne; ; ;

2012.

Swiss Corporate Sustainability Survey 2012 : Nachhaltigkeit in Schweizer Unternehmen

.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available under: https://doi.org/10.21256/zhaw-966

; Berger, Verena,

2011.

Schweizer Wohlstand zwischen Vergangenheit und Zukunft

.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available under: https://doi.org/10.21256/zhaw-968

Books and editorships

; ; ; ; ().

Swiss Corporate Sustainability Survey 2012

: Nachhaltigkeit in Schweizer Unternehmen.

Winterthur: ZHAW.

Peer-reviewed articles/chapters

; ().

Fostering Sustainable Nutrition Behavior through Gamification

.

Sustainability (MDPI AG), Vol. 8, Nr. 1. Peer reviewed.

; ; ; ; ().

Overcoming current challenges in sustainability reporting

: Insights from a Swiss study.

In: Proceedings of the 20th Con-ference of the Environmental and Sustainability Management Accounting Network (EMAN). Lüneburg: EMAN. Peer reviewed.

; ; ; ().

Strategies for Implementing the Requirements of New Reporting Guidelines in the Sustainability Reporting of Swiss Companies

.

The third International CSR Communication Conference, Ljubljana , September S. 78‑81 . Peer reviewed.

; ; ().

The Potential of Gamification in Changing Consumer Behaviour Towards a More Sustainable Nutrition Behaviour

.

Academy of Marketing Conference, Bournemouth (UK), 10. July. Peer reviewed.

; ().

Consumers and Eco-Labelling: A Repertory Grid Study

.

Academy of Marketing Conference, Southampton, UK, 2. July. 170. Peer reviewed.

Non-peer-reviewed articles/chapters

().

Die Verwendung von sozialen Normen in Gamification zur Förderung einer nachhaltigen Ernährung

.

3. SML Research Colloquium, 24. Februar.

().

Interview: Und plötzlich Forscherin

.

Inline - FH Schweiz , 49. 14-16.

; ().

New Approaches for Fostering Sustainable Nutrition Behavior – The Potential of Social Norms in Gamification Interventions

.

The 5th World Sustainability Forum (WSF), Basel, 07. - 09. September.

; ().

Unternehmen im Spagat

.

The Reporting Times, 6. 15.

; ().

B2B-Marketing: Herausforderung Nachhaltigkeit

.

Marketing & Kommunikation, Nr. 01/2014. S. 90.

().

Wie Schweizer Unternehmen mit Nachhaltigkeit umgehen

.

KMU Magazin, Nr. 5, Mai. S. 22-25.

().

CAS für nachhaltigen Marketing-Erfolg

.

Impact, 2/11.

; ().

Nachhaltigkeit: Sustainability Marketing 2.0

.

In: Handelszeitung. Online: Handelszeitung.

; ().

Schweizer Wohlstand zwischen Vergangenheit und Zukunft

.

ZHAW - School of Management and Law, Institut für Marketing Management, Winterthur, November.

; ().

Social Media - die 5 Erfolgsfaktoren

.

In: Jaromir, Dr. Löffler (Hg.). Marketingtrends 2011. CRM und Social Media. Die Schrittmacher des Wachstums. (S. 14-15). Berneck: Rheintaler.

; ().

Swiss CRM 2009: Management von Daten oder von Emotionen

.

In: Marketing- und Beziehungsmanagement 2008. Marketing und Kommunikation.