Verena Berger
Verena Berger
ZHAW
School of Life Sciences and Facility Management
Grüental
8820 Wädenswil
Personal profile
Position at the ZHAW
Research Associate
Expertise and research interests
Research Associate at Research Group Sustainability Communication
www.zhaw.ch/de/lsfm/institute-zentren/iunr/bildung-und-kommunikation/nachhaltigkeitskommunikation/
Research areas:
Consumer Behavior & Behavioral Change
Sustainability Marketing
Sustainable Consumption
Market Research
Studys and Projects:
e.g.:
- Food for future
- Digital Sufficiency
- Sustainable Nutrition
- Sustainability Reporting as a means of stakeholder oriented communication: solutions for the implementation of the GRI G4 guidelines by Swiss companies
- Swiss Corporate Sustainability Survey 2012
Educational background
Since 2014: external PhD candidate, TU Berlin, Institute of Vocational Education and Work Studies, Economic Education and Sustainable Consumption
02/2008 - 08/2010: Master of Science ZFH Business Administration with a Major in Marketing
ZHAW Zurich University of Applied Sciences
09/2003 - 08/2007 Bachelor of Science in Business Administration (International Business and Management Studies), Fontys International University of Applied Sciences, Venlo (NL)
Membership of networks
Projects
Project team leader
- Essen für die Zukunft / / 01.02.2016
- Fairpoints / / 01.02.2014
- Gamification zur Förderung eines nachhaltigen Ernährungsverhaltens / / 01.01.2014
- Experiment zur Messung der Effektivität von emotionalisierenden Informationsmassnahmen auf den Kauf erneuerbarer Stromprodukte / / 01.08.2012
- Swiss Corporate Sustainability Survey 2012 / / 01.02.2012
Project team member
- Umfrage zum Bekanntheitsgrad der OECD-Leitsätze / / 01.04.2017
- Digitale Suffizienz / / 01.08.2016
- Umwelttypen / / 01.08.2016
- Sustainability Reporting as a means of stakeholder oriented communication: solutions for the implementation of the GRI G4 guidelines by Swiss companies / / 01.04.2015
- Schweizer Wohlstand zwischen Vergangenheit und Zukunft / / 01.01.2011
Publications
Berger, Verena; Winistörfer, Herbert; Weissert, Susanne; Heim, Edgar; Schüz, Mathias;
2012.
Swiss Corporate Sustainability Survey 2012 : Nachhaltigkeit in Schweizer Unternehmen
.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available under: https://doi.org/10.21256/zhaw-966
Hannich, Frank; Berger, Verena,
2011.
Schweizer Wohlstand zwischen Vergangenheit und Zukunft
.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available under: https://doi.org/10.21256/zhaw-968
Books and editorships
; Winistörfer, Herbert; ; Heim, Edgar; Schüz, Mathias (2012).
Swiss Corporate Sustainability Survey 2012
: Nachhaltigkeit in Schweizer Unternehmen.
Winterthur: ZHAW.
Peer-reviewed articles/chapters
; (2016).
Fostering Sustainable Nutrition Behavior through Gamification
.
Sustainability (MDPI AG), Vol. 8, Nr. 1. Peer reviewed.
Hetze, Katharina; Brand, Fridolin S.; ; Winistörfer, Herbert; (2016).
Overcoming current challenges in sustainability reporting
: Insights from a Swiss study.
In: Proceedings of the 20th Con-ference of the Environmental and Sustainability Management Accounting Network (EMAN). Lüneburg: EMAN. Peer reviewed.
Hetze, Katharina; Brand, Fridolin S.; Winistörfer, Herbert; (2015).
Strategies for Implementing the Requirements of New Reporting Guidelines in the Sustainability Reporting of Swiss Companies
.
The third International CSR Communication Conference, Ljubljana , September S. 78‑81 . Peer reviewed.
; Miesler, Linda; Hari, Jürg J. (2014).
The Potential of Gamification in Changing Consumer Behaviour Towards a More Sustainable Nutrition Behaviour
.
Academy of Marketing Conference, Bournemouth (UK), 10. July. Peer reviewed.
; Hari, Jürg J. (2012).
Consumers and Eco-Labelling: A Repertory Grid Study
.
Academy of Marketing Conference, Southampton, UK, 2. July. 170. Peer reviewed.
Non-peer-reviewed articles/chapters
(2017).
Die Verwendung von sozialen Normen in Gamification zur Förderung einer nachhaltigen Ernährung
.
3. SML Research Colloquium, 24. Februar.
; Brand, Fridolin S.; ; Hetze, Katharina; Winistörfer, Herbert (2015).
Developing Guidance for Companies to Master Current Challenges in Sustainability Reporting: Two Case Studies from Banking and Tourism in Switzerland
.
The 5th World Sustainability Forum (WSF), Basel, 07. September.
(2015).
Interview: Und plötzlich Forscherin
.
Inline - FH Schweiz , 49. 14-16.
; (2015).
New Approaches for Fostering Sustainable Nutrition Behavior – The Potential of Social Norms in Gamification Interventions
.
The 5th World Sustainability Forum (WSF), Basel, 07. - 09. September.
; (2014).
B2B-Marketing: Herausforderung Nachhaltigkeit
.
Marketing & Kommunikation, Nr. 01/2014. S. 90.
(2011).
Innovationen und Nachhaltigkeits-Marketing? Ein Lehrgang für nachhaltigen Marketingerfolg
.
ecolife, 3.
Hannich, Frank; (2011).
Schweizer Wohlstand zwischen Vergangenheit und Zukunft
.
ZHAW - School of Management and Law, Institut für Marketing Management, Winterthur, November.
; (2011).
Social Media - die 5 Erfolgsfaktoren
.
In: Jaromir, Dr. Löffler (Hg.). Marketingtrends 2011. CRM und Social Media. Die Schrittmacher des Wachstums. (S. 14-15). Berneck: Rheintaler.
Rüeger, Brian; (2009).
Swiss CRM 2009: Management von Daten oder von Emotionen
.
In: Marketing- und Beziehungsmanagement 2008. Marketing und Kommunikation.