Dr. Linda Miesler

Dr. Linda Miesler

Dr. Linda Miesler
ZHAW Life Sciences und Facility Management
Grüental
8820 Wädenswil

+41 (0) 58 934 50 32
linda.miesler@zhaw.ch

Persönliches Profil

Tätigkeit an der ZHAW als

Dozierende Forschungsgruppe Nachhaltigkeitskommunikation

www.zhaw.ch/iunr

Lehrtätigkeit in der Weiterbildung

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Konsumentenpsychologie (Behavioral Change, Entscheidungsverhalten, Risikowahrnehmung, nachhaltiger Konsum), Experimentalforschung

Schwerpunktthemen: konsumentengerechte Darstellung komplexer Informationen/ Informational Nudging, Suffizienz und nachhaltiges Konsumverhalten, Determinanten der Datenteilbereitschaft ("willingness-to-share")

Behavioral Insights Kit: www.zhaw.ch/de/sml/institute-zentren/imm/ueber-uns/behavioral-insights-kit/

Aus- und Fortbildung

Diplom in Psychologie, 2006, Humboldt Universität Berlin
Doktor in Betriebswirtschaft/Marketing, 2011, Universität St. Gallen HSG

CAS Hochschuldidaktik, 2013, ZHAW
Fortbildung mentoring fff, Frauen für Führungspositionen, 2014

Mitglied in Netzwerken

Projekte

Projektleitung

Mitarbeit an folgenden Projekten

Publikationen

Beiträge, peer-reviewed

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Informational nudges as an effective approach in raising awareness among young adults about the risk of future disability

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Journal of Consumer Behaviour, 16 15-22. Peer reviewed.

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Consumers’ Risk Perception of Household Cleaning and Washing Products

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Risk Analysis, doi: 10.1111/risa.12635 Peer reviewed.

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The Silent Surfer

: Experimentally manipulated live web content to study consumer behaviour.

Marketing Review St. Gallen, 2. 54-61. Peer reviewed.

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You only live once? Informational nudges as an effective approach to raise young adults' awareness for the future risk of disability

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Poster presented at the TIBER Symposium on Psychology and Economics, Tilburg, NL., 27. August, Peer reviewed.

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A Marketing Research Tool for Conducting Online Experiments in University Industry Relationships

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13th Science-to-Business Marketing Conference , Zurich, 03. July Peer reviewed.

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An Integrated Web Experiment Tool Using Open Source Software

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The Conference on Digital Experimentation (CODE@MIT), Cambridge, 11. October Peer reviewed.

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Online Web Experiments Using Live Web Content

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Academy of Marketing Conference 2014, Bournemouth (UK), 09. July Peer reviewed.

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The Potential of Gamification in Changing Consumer Behaviour Towards a More Sustainable Nutrition Behaviour

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Academy of Marketing Conference, Bournemouth (UK), 10. July. Peer reviewed.

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The Silent Surfer ‑ An Online Tool for Web Experiments

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ABSRC 2014 , Venice, 28. March. Peer reviewed.

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User Experience of Video‑on‑Demand Applications for smart TVs: A Case Study

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Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Crete, 27. May. S. 412-422. Peer reviewed.

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Product Choice and Anthropomorphic Designs

: Do Consumption Goals Shape Innate Preferences for Human-like Forms?.

The Design Journal, Vol. 15, Nr. 3, September. S. 373-392. Peer reviewed.

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Touchpoint Management for Virtual Products : Making the Intangible Tangible by Means of Physical Presences

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Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14. Oktober. Peer reviewed.

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Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs

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International Journal of Design, Vol. 5, Nr. 3, December. S. 17-30. Peer reviewed.

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Consumer and Product Face-to-Face: Antecedents and Consequences of Spontaneous - Face-Schema Activation

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Advances in Consumer Research, Vol. 37, October. S. 536-537. Peer reviewed.

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The Cute Look: Baby-Schema Effects in Product Design

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In: Proceedings of the 7th International Conference on Design & Emotion . Chicago: October. Peer reviewed.

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Evaluation of School Architecture Post Occupancy

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Psychological Reports , Vol. 102, Nr. 3. S. 848- 854. Peer reviewed.

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Fast and Frugal Food Choices: Uncovering Individual Decision Heuristics

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Appetite , Vol. 49, Nr. 3. 578. Peer reviewed.

Beiträge, nicht peer-reviewed

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Emoji ohne schlechtes Gewissen

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Magazin der Stiftung Mercator Schweiz, Schwerpunkt "Suffizienz", 01. 49.

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"Willingness to share" im Kontext Big Data

: Wie entscheiden Kunden, ob sie ihre persönlichen Daten mit Unternehmen teilen.

In: Dialogmarketingperspektiven 2015/2016. Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. (49-66). Wiesbaden: Springer Gabler (im Druck).

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Heikler Umgang mit Kundendaten

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Competence - Das Magazin der ZHAW School of Management and Law, Nr. 7. S. 25-26.

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A Methodological Framework for Developing Sustainability Nudges

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5th World Sustainability Forum (Posterpräsentation), Basel, 09. September

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Irrational gleich unvorhersehbar? Erkenntnisse aus Behavioural Economics und Psychologie für das Marketing.

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Symposium 2015 der Ernst Schmidheiny Stiftung, Luzern, 20. November.

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You only live once? Informational nudges as an effective approach to raise young adults’ awareness for the future risk of disability

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14th TIBER Symposium on Psychology and Economics (Posterpräsentation), Tilburg, Niederlande, 27. August.

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Pärke im Plakat

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In: IUNR Pärke Lunch SPECIAL. (15. April 2014). Wädenswil: IUNR.