Innovative business models for integrated real estate services
Feasibility study
At a glance
- Project leader : Prof. Markus Hubbuch
- Deputy of project leader : Marcel Janser
- Project team : Mirjam Pfenninger
- Project budget : CHF 130'000
- Project status : completed
- Funding partner : CTI (KTI-Projekt / Projekt Nr. 26256.1 PFES-ES)
- Contact person : Markus Hubbuch
Description
The feasibility study supported by the CTI (today Innosuisse) is
being carried out in intensive cooperation with the three business
partners.
For each business partner, the project specifies how sustainable
real estate services (e. g. multi-year planning, operational
optimization, energy modernization, facility management during
planning and construction) and associated business models could be
made more profitable and thus more attractive for both customers
and suppliers.
Preparatory work by the ZHAW and intensive discussions with its
business partners have led to the hypothesis that new business
models for integrated real estate services could create an
attractive value proposition for customers (assured quality, good
value for money, optimised life cycle costs). At the same time, the
service providers are expected to increase their sales and profits.
Such business models include elements such as clear service
descriptions, measurable and result-oriented quality criteria, the
coupling of fees and service quality, optimised interfaces and
offers from a single source, the use of new possibilities for
digitisation, pre-financing of investments and transparency of
customer benefits. The first step will be to specify how such
elements can be integrated into concrete service offerings.
Expenses, risks, customer benefits and the market potential of such
new services are examined. This important step is taken by this
feasibility study. Innovative service design methods are used.