Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Schwenninger, Marc,
2008.
Prominente in der Werbung verwenden.
Marketing & Kommunikation.
2008(8), pp. 66.
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Hallier Willi, Christine; Melewar, TC,
2008.
In:
Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world.
Academy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008.
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Arni, Thomas; Baudinot, Gerold; Braschler, Martin,
2008.
Wissensvorsprung durch Reputation Monitoring.
Goldwyn Reports.
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Steinmann, Cary,
2007.
Zurück zur Werbung : was nicht alles ins Schweizerdeutsche gewürgt wird.
persönlich : das Schweizer Kommunikationsmagazin für Entscheider und Meinungsführer.
Available from: https://www.persoenlich.com/werbung/zurueck-zur-werbung-275178
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Hallier Willi, Christine; Melewar, T.C.,
2007.
In:
Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group.
3rd International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, London, United Kingdom, 2007.
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...