To navigation
To content area

Business Administration - Major in Marketing

Degree: Master of Science (MSc) in Business Administration with a major in Marketing

Duration: Four semesters, as a work-study program

 

 

 

 

 

  • Are you planning your long-term career and wish to be prepared for the business challenges of the next decade?
  • Do you wish to gain a deeper scientific understanding of the economy and of management, and to take part in research projects?
  • Would you like to learn how to generate knowledge and how to apply your knowledge to practical situations?
  • Are you interested in learning to utilize your personal resources in an interdisciplinary and international context in a goal-oriented way?

 

Building on the bachelors degree program, the consecutive Master of Business Administration offers extensive, in-depth professional management training for junior managers. Key to the program is the link between theory and practice at a high academic and international level – an ideal professional course that will provide graduates with the necessary skills to succeed in leadership positions throughout their careers.

Contact Master’s Programs Office

Phone +41 58 934 68 34  
info-master.sml(at)zhaw.ch